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This Guide is Designed to Be Completed in 15-60 Minutes

Please Attempt to Complete in One Session!

What to Expect From Our A2P-10DLC Guide

Here is a general outline of how it will work.

Download, scan, or save your Internal Revenue Service (IRS) CP-575 / 174-C / SS-4 Form
Read the information listed lower on this page to understand the process
Complete my Business Profile from Settings > Business Profile
Purchase a phone number from Settings > Phone Numbers (non Toll-Free)
Identify if you have the B-018. SE General Optin Funnel
Follow the Guided Funnel Creator
Add a Sub-Domain for the landing page from Settings > Domains
Complete the survey on the following pages to receive your prompt information
Submit your Trust Center Brand Registration
Submit your Trust Center Campaign Registration

DO NOT START THIS GUIDE WITHOUT YOUR IRS CP-575, SS-4, or 174-C EIN DOCUMENT!
Your registration will likely fail without this document.
(this does not apply to Sole Proprietors)
How to Obtain 174-C (10 Weeks)

Simply Fill Out This Form to Get Started!

Full Name *

Email *

Cell Phone *

I agree to terms & conditions provided by the company. By providing my phone number, I agree to receive text messages from the business.

Location Country *

Location State/Region *

1. What is A2P 10DLC & who needs it?

A2P 10DLC stands for Application-to-Person 10-digit long code. It's a system used in the United States for sending SMS messages from applications (like a business or service) to personal phones. Unlike short codes, which are typically 5-6 digits, A2P 10DLC uses standard 10-digit local phone numbers. This system is designed to provide better delivery quality and spam protection for A2P messaging, making it more reliable and trustworthy for businesses and consumers. It's particularly relevant for businesses engaging in marketing, customer service, or alert notifications via text messages.

A2P registration is only required for United States based businesses or businesses conducting communication in the United States.

Twilio (our carrier) specific A2P 10DLC information: https://www.twilio.com/en-us/a2p-10dlc

2. How does it work?

1. Purchase a Regular 10-Digit USA Long Code Number: The first step in setting up A2P 10DLC is to acquire a standard 10-digit long code number. This is not a toll-free number but a regular local phone number that will be used for your A2P messaging.

You can purchase a phone number by going to Settings > Phone Numbers and buying any 10-digit phone number that is not a toll-free number.

2. Complete Your Business Profile: Navigate to the 'Settings' section and find the 'Business Profile' option. Here, you'll need to provide detailed information about your business. This profile helps in establishing your identity and purpose for using A2P 10DLC services.

3. Complete the A2P Survey: Upon accessing the landing page, you'll be prompted to fill out an A2P survey. This survey is crucial as it gathers specific information about your messaging needs and usage patterns. The responses help in tailoring the A2P 10DLC service to better suit your business requirements.

4. Follow Post-Survey Steps: After completing the survey, you'll receive a series of follow-up steps. These steps are designed to guide you through the final setup process and ensure that your A2P 10DLC service is optimized for your business's messaging strategy. It's important to follow these steps carefully to fully leverage the capabilities of A2P 10DLC.

By following these steps, you can effectively set up and utilize A2P 10DLC for your business's text messaging needs, ensuring efficient and compliant communication with your audience.

3. What are my next steps?

Once your brand and campaign registration are completed you will be in an "In Progress" status during the approval process.

The time it takes to get Twilio approval for A2P 10DLC can vary. Typically, the approval process can take anywhere from a few days to a couple of weeks. This timeframe depends on several factors, including the completeness and accuracy of the information provided in your business profile and A2P survey, and the current volume of applications being processed by Twilio. It's important to provide detailed and accurate information to avoid delays in the approval process.

4. Is this required to send SMS (text) messages?

Yes, it is required to successfully send SMS (text) messages from ANY applications or CRM.

This is not a platform specific requirement - it is mandated by the carriers such as Verizon, T-Mobile, AT&T, etc. that all 10-digit long code phone numbers be registered with the associated business in order to successfully deliver messages.

Alternatively, you may purchase a Toll-Free number. Purchasing a Toll-Free number does not preclude you from registration, it is simply a different process. This is usually ideal for businesses that are not United States based and do not have a physical location inside the continental United States.

5. Does A2P 10DLC cost money?

Brand Registration Fees: There are fees that carriers charge for the use of 10DLC numbers. These can include a one-time registration fee and monthly fees. The exact amount can vary based on the carrier and the campaign type.

Brand Registration Fees range from $5.00 USD to $50.00 USD depending on the Brand volume, type (Incorporated Business or Sole Proprietor)

Campaign Registration Fees: There may be fees associated with registering your A2P 10DLC campaign with Twilio, which can vary based on the nature and scale of the campaign.

Campaign Registration Fees range from $15.00 USD to $25.00 USD depending on the campaign use case.